Questions, answered

When the community vote closes. Founding members pick the first hat, so the date follows the vote rather than a marketing calendar.

The list gets the date first, and the list buys first.

Put down $5 and you're a founding member: first pick of Drop 001, founding-member price locked, and the $5 comes off your hat. Refundable anytime before the drop, no questions.

Reservations open at launch. Join the list and you'll hear the moment they do.

Drop your email in the band at the bottom of any page, or on the Drop 001 page. That's the whole process.

Founding-member pricing goes to the first 100 emails. No spam — you'll hear from us when it matters.

If it wouldn't survive being passed down, it doesn't ship. That's the whole quality policy.

Real materials and dense 3D embroidery with a merrowed edge. Check the stitching — we want you to.

Construction is per hat, not one template. The caps, the truckers and the snapback are structured with wool-blend fronts. The dad hats are softer: the Cutting Chai is unstructured in stone twill with a curved brim, the Apna is mid-profile with a curved brim. Every product page lists that hat's own specs.

All of them are one size, adjustable. If a hat has ever felt tight on you, these won't be.

Every drop is designed with one desi artist. Their name goes on the hat. Their cut comes off every sale — money, not exposure. If a design keeps selling, the artist keeps getting paid.

Any lettering from our languages gets proofed by native readers before a single stitch. Getting our own culture wrong is the one mistake we don't get to make.

The Drop 001 artist is announced with the drop.

Straight answers, no fine print.

Drop 001 has not shipped yet — what you can buy today is the $5 founding reservation. It is refundable anytime before the drop, no questions, refunded in full the same way you paid.

When the drop goes live: these are small-batch runs, not warehouse stock. Allow 7–10 business days for your hat to leave production, plus carrier time. You'll get tracking the moment it ships.

Drop hats are final sale once shipped — that's what a limited run means. If we got something wrong (wrong item, defect), email us and we'll make it right, fast. One thing we can't fix: packages marked delivered by the carrier and then lost or stolen. Ship to an address where someone can receive it.

This hat is built to be passed down. Act accordingly.

Spot-clean only: cold water, mild soap, soft brush, straight at the mark. Never the washing machine. Never the dryer. Real embroidery does not survive a spin cycle, and we are not making you another one — that was the deal.

Air-dry on a shelf, sitting on its brim, away from direct sun. Don't crush it in a bag; the crown holds its shape if you let it.

The embroidery will outlive the trend, the season, and possibly you. Wear it every day. That's what it's for.

Use the contact page and a person reads it. If your question is about a reservation, say so in the first line and we'll get to it faster.